Analytics
Email Marketing Skills: How to Go From Good to Great
What does it take to be an email marketer who’s on top of their game? The truth is, while the right tools and software are helpful, that’s not all it takes. It’s what you know about successful email marketing that helps you use those tools effectively. The most impactful email marketing skills are based on … Continue reading “Email Marketing Skills: How to Go From Good to Great”
Track Dark Mode Opens with Email on Acid Analytics
Feeling in the dark about whether your subscribers are opening emails in dark mode? Now you can track dark mode opens using Advanced Analytics from Sinch Email on Acid. Dark mode usage is a popular topic of discussion among both email developers and marketers. Lots of people wonder how popular dark mode for email really … Continue reading “Track Dark Mode Opens with Email on Acid Analytics”
How Popular is Dark Mode Usage for HTML Emails?
Is dark mode for HTML emails a passing trend, or is it popular enough that teams should consider it as they design, develop, and optimize campaigns? According to a survey from Pathwire and Ascend2, 44% of marketers are considering dark mode during email production. Another 28% have plans to start. But what about your list … Continue reading “How Popular is Dark Mode Usage for HTML Emails?”
