AMP for Email

5 Advanced Email Marketing Tactics and Technologies to Try in 2022

The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some email marketing goals in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each year, new … Continue reading “5 Advanced Email Marketing Tactics and Technologies to Try in 2022”

AMP Emails vs. HTML: What Gets Higher Conversion Rates?

The first time I came up against the menace of email conversions, I was leading marketing at a large fintech player in India. The email was one of the most effective and important channels for us to grow. However, the conversion rates were abysmal and there was constant pressure to get it up. It seemed … Continue reading “AMP Emails vs. HTML: What Gets Higher Conversion Rates?”

Outlook is Turning Off AMP for Email | What’s Next?

It’s been touted as one of the next big leaps in the evolution of email marketing. But now, Microsoft has indicated it will stop supporting AMP for Email completely – starting in October.  The news came in an update on Microsoft’s Tech Community forum. A thread from product marketing manager Aimee Sudeck, which a year ago announced the availability of developer preview for AMP emails, was edited … Continue reading “Outlook is Turning Off AMP for Email | What’s Next?”

What’s the Latest with AMP and How Can I Use It for Email?

Earlier this month Google announced that AMP HTML email is now live—but what is AMP? What do you need to know as an email marketer? How do you code an email in AMP? Glad you asked. What is AMP for email? AMP (Accelerated Mobile Pages) is a developer’s care package from our friends at Google that lets you create a lightweight system with speedier loads. (Anyone … Continue reading “What’s the Latest with AMP and How Can I Use It for Email?”

AMP for Email: What You Need to Know About Google’s New Interactive Email Effort

Google has announced plans to expand its Accelerated Mobile Pages (AMP) Project to email. Learn what AMP for Email is and how it works.