Advice
Email Marketing Books: 15 Reads to Improve Your Strategy
Whether you’re just ramping up your email marketing career or are a seasoned veteran who needs a fresh spark of inspiration, sometimes the simple act of reading a few books can infuse you with new energy and strategies. Here’s a list of 15 of the best email marketing books from the past couple decades. Peruse … Continue reading “Email Marketing Books: 15 Reads to Improve Your Strategy”
Email Marketing Jobs: Should You Diversify Your Skill Set?
Do you think email marketing jobs are future-proof? Far be it from us to proclaim that email is dead or even dying out. However, things are constantly changing in the worlds of marketing, technology and customer communications. It’s worth asking how email fits into the bigger picture. Will your email marketing skills always be needed, … Continue reading “Email Marketing Jobs: Should You Diversify Your Skill Set?”
How Can Email Developers and Designers Work Better Together?
They say teamwork makes the dream work, right? But let’s be honest. There are times when communicating and collaborating with colleagues is more like a nightmare. Too often, that’s the case with email design and development. There are plenty of reasons why email developers and designers struggle to work together: Sometimes it’s a lack of … Continue reading “How Can Email Developers and Designers Work Better Together?”
Email Marketing Career Advice from Industry Veterans
Are you looking to land a new job or move up in the world of email? We’ve compiled some of our best email marketing career advice to help you make the right plan. One of the great things about working at Email on Acid is the chance to collaborate with a team that knows email … Continue reading “Email Marketing Career Advice from Industry Veterans”
Women of Email Celebrates Five Years
The Email on Acid team wants to send a “Happy Anniversary“ shoutout to Women of Email! Today marks five years since the professional network launched. Women of Email’s mission is to promote success and leadership among women working in email marketing. The association strives to create positive change and spark professional growth as women build … Continue reading “Women of Email Celebrates Five Years”
Enduring Insights from Seth Godin’s Permission Marketing
Things change fast in the digital world. You probably wouldn’t expect a book about online marketing written more than two decades ago to maintain its relevance. Seth Godin’s groundbreaking 1999 book, Permission Marketing, is a clear exception. In 1999, I was a senior in high school and still trying to convince my dad we needed dial-up internet. Little did I know that Seth … Continue reading “Enduring Insights from Seth Godin’s Permission Marketing”
5 Ways to Up Your Email Game in 2017
It’s never been a more exciting time to be an email marketer! 2016
has brought lots of changes to email and created new possibilities for email marketers and devs.
So, what should you do in 2017 to get to the next level? Check out these 5 recommendations from our team at EOA.
