Accessible Email

Black Friday email envelope with red fractures.
Black Friday Email Disasters and How to Avoid Them 

By now, if your Black Friday email marketing strategy isn’t already locked in, it should be taking shape. You know the plan for promotions like the back of your hand. Email copy is being written, designs are being created, and the countdown to the biggest shopping weekend of the year is ticking away quickly. Email … Continue reading “Black Friday Email Disasters and How to Avoid Them “

Accessibility icon emerges from an email envelope
Email Accessibility: A Complete Guide for Marketers, Designers, and Developers

Accessibility is a topic that is often swept under the rug in the email world. 

In this post, we break down why accessibility is important, how to implement some quick accessibility wins, and break down the ARIA HTML spec.

Design Systems and Accessibility
Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding

There’s a lot to keep up with when it comes to good email design, especially in terms of accessibility. The need to have an eye-catching design is always a challenge for email marketers in order to get subscribers to start scrolling. Luckily, you can make this process easier on yourself by using an email design … Continue reading “Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding”