accessible emails

A Letter from our CEO: Why I Applaud Litmus for Launching an Email Accessibility Tool

Email accessibility has always been near and dear to my heart. It’s such an important topic given the positive impact it can make in someone’s life. It’s imperative for every subscriber to have the ability to consume every message received, no matter who it came from. Therefore, organizations need to implement an accessibility standard in … Continue reading “A Letter from our CEO: Why I Applaud Litmus for Launching an Email Accessibility Tool”

Maximize Your Memorial Day Email Marketing ROI with These Features

As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading “Maximize Your Memorial Day Email Marketing ROI with These Features”

Why Email Colors Matter

When designing an email or an email template, how often do you consider the colors you’re using? If it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. But, more often than not, you probably stick to a brand color palate to keep your messages consistent. Although … Continue reading “Why Email Colors Matter”