accessibility standards

How to Conduct an Accessibility Audit for Email Marketing

Could an accessibility audit help make your email marketing more inclusive and engaging? Not all email marketers are thinking about accessibility when designing and developing campaigns.  But more and more of them are realizing just how important it is to follow email accessibility best practices. Research from Pathwire (a Sinch Company) in the report Accessibility … Continue reading “How to Conduct an Accessibility Audit for Email Marketing”

Looking at Email Accessibility Regulations by Industry

In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Regulations by Industry”