I can already feel it: 2016 is going to be an exciting year for email.
There’s no way to know exactly where the market will go, nevertheless
we’ve made some predictions based on current market trends.
Take a look at a few things that were gaining speed in 2015 and may well define the year to come.
Email is not dead! In fact, according to DMA’s Statistical Fact Book,
seven in ten (72%) consumers prefer to be contacted by email rather
than snail mail and text message. Though email continues to be powerful, that doesn’t mean
it’s staying exactly the same.
So what changes has 2015 brought to the world of email?