Email Marketing

How to Grow and Maintain Your Email List [Twitter Chat Recap]

The basis of any successful email marketing campaign is a healthy and engaged subscriber list. Without this, your campaigns will continually underperform and – even worse – land in the spam folder. Although it’s such an important part of email marketing, building a healthy email list isn’t the simplest task. That’s why we decided to … Continue reading “How to Grow and Maintain Your Email List [Twitter Chat Recap]”

How White-Labeled Email Testing Services Can Improve Server Reputation

When we talk about the advantages of email testing, we often focus on the benefits for email marketers and developers; sending a broken email can negatively affect a campaign’s performance, brand reputation and ROI. But email testing plays another important role in reputation – server reputation. “As an email service provider (ESP), your server reputation … Continue reading “How White-Labeled Email Testing Services Can Improve Server Reputation”

Countries of the 2018 World Cup: How Do Their Email Laws Compare?

The 2018 FIFA World Cup is upon us. The soccer tournament, held every four years, pits the best teams in the world against each other. The international event also offers email marketers a chance to cash in with engaged audiences worldwide. In celebration of the tournament, we thought it would be fun to look at … Continue reading “Countries of the 2018 World Cup: How Do Their Email Laws Compare?”

Email Marketing Inspiration: May 2018

May 2018 was a busy month for email marketers; we had a holiday weekend, the start of a summer email season and of course, the GDPR rollout. Here at Email on Acid, we also unveiled out our new website design (in case you hadn’t noticed). With the busy month behind us and a hectic summer … Continue reading “Email Marketing Inspiration: May 2018”

10 Email Newsletter Mistakes Marketers Should Avoid

Creating a successful email newsletter is quite an undertaking for a marketer. There’s content, design, send frequency, and subscriber lists to consider. Then, once you’ve done all that work, you need to test the design and make sure your code doesn’t break somewhere in the process. And of course, after you send the newsletter, there … Continue reading “10 Email Newsletter Mistakes Marketers Should Avoid”

What Makes an Award-Winning Email Design?

Earlier this year, more than 200 entrants competed in The Best Email Design Hunt 2017, a contest organized by EmailMonks and sponsored by Email on Acid. With the winner crowned and celebrations over, we sat down with Sarah Magnone, graphic designer and member of the winning email team from Tough Mudder, to talk email inspiration, … Continue reading “What Makes an Award-Winning Email Design?”

What’s New with Gmail and What Does the Future Hold?

Discover what’s new with the latest Gmail update and what email developers and marketers can expect further down the pipeline.

Free MailChimp Template for Your Summer Email Campaigns

Download this free MailChimp template that you can use in your summertime email campaigns.

What Is a Plain Text Email and When Should I Use One?

When email marketers sit down to create an email, they’re often crafting a designed, HTML message that includes punchy graphics, bold fonts, bright colors, and hyperlinks. And let’s face it – we talk a lot about HTML emails on this blog and how you can code them to look beautiful. But there’s another world of email out there. … Continue reading “What Is a Plain Text Email and When Should I Use One?”

What’s the Difference Between an ESP, CRM and Email Testing Platform?

Learn
what all the acronyms mean, and how these tools can boost revenue and improve
customer relationships. 

Five Questions About Heat Maps and Email

Learn how to use heat map tools to track clicks and improve your email campaigns. 

Siri and Email: How Digital Assistants Can Play a Role in Email Marketing

Learn how Siri reads back email and how you can optimize your email campaigns for Siri. 

How Email Spam Tests Work and What You Can Do to Pass Them

What
is an email spam test? Learn a few tips and tricks on how to test your email
and improve deliverability. 

A Practical Guide to Using Emojis in Email

Emojis are a big part of modern-day marketing. Find out how to use them in your email campaigns. 

What Is Email Engagement and How Do I Measure It?

Learn which metrics you should use to measure your email campaign’s success. 

Email Marketing Mistakes that Drive Us Crazy

There are a lot of pitfalls in email marketing, but some are easier to avoid than others. Learn which mistakes make us unsubscribe.

Should I be Concerned with Text and Image Ratio in Email?

We break down what you need to know about Text-to-image ratios in emails. What we should be really concerned with and what is simply a myth.

Accessibility in Email Webinar Recap

We recently hosted a webinar all about Accessibility in Email. Watch the recording here. 

4 Reasons Why Segmenting Your Lists Dramatically Impacts Your Success

Guest blogger Erika Brookes of Springbot shares her thoughts on the importance of list segmentation. 

6 Rules to Follow When A/B Testing Your Email

Every audience is different, period.

One incentive to your audience could fall flat, while another soars. That is why it’s critical to test, test and test some more.

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