Say Goodbye to Image Blocking – Say Hello to Mozify
Mozify is now available to our paid subscribers, at no additional cost!
As it is today, 85% of the most popular email clients used today block images by default. That means that unless your readers opt to download your images, they might be missing out on your primary call-to-action!
Mozify allows you to convert any image to an HTML mosaic or to formatted HTML text. When your email is downloaded, your images will appear in all of their originally intended glory! Check out the samples below:
Mozify has been in private beta for three months and we’ve already seen some staggering results! In the first split A/B test to over 60,000 recipients, we saw a 110% increase in total click-throughs. A second campaign, for Outrigger resorts (sample above) yielded a whopping 375% increase in total click-throughs from one month to the next. Our third A/B test was for a non-profit organization which yielded a 36% increase in total donations raised! Not only did Mozify increase the performance for each of our test cases, it had direct impact on click-through and conversion rates!
Email Client Support
Based on these stats from Campaign Monitor, 78% of your recipients will see your optimized email. For 21%, its image blocking as usual and less than 0.5% will see your mosaic only.
We’d like to send a big shout out to our friends over at Email Fail for posting the following articles: (1) (2) (3). Cutting edge designers, blog writers and innovators like Anna Yeaman at Style Campaign (stylecampaign.com) are among the many who inspired us to build Mozify. Each of them have made awesome strides toward overcoming the challenges of image blocking! Together, we aim to improve the effectiveness of email campaigns world-wide!
Due to the nature of this product and some of its complexities, we are still in private beta. If you would like to be included in beta testing, feel free to contact us today. Before we release a product like this, we want to make sure that we lock down every potential issue so if you sign up for our private beta, you must use it at your own risk and please, test your emails before sending. In the meantime, it is our plan to put together extensive support documentation, we appreciate your patience during this process.
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.