The Benefits of a True White Label Email Preview Integration
Email is a crucial piece to the digital marketing puzzle. For growth marketing platforms like Iterable, this means email tools need to be robust and easy to use. These resources ultimately help users send better messages and improve their digital marketing ROI.
But most marketing platforms can’t produce every tool their customers need. In some cases, they need to tap into outside resources. That’s where white label integrations come into play.
Earlier this year, Iterable sought a white label integration that could deliver email previews and email QA features for its customers. After assessing their platform options, Iterable integrated Email on Acid’s email testing services. This integration gives Iterable users the power to see their email in 70+ email clients and devices, all natively in the Iterable application.
“Our platform is more appealing to the marketer and Email on Acid is a big part of that,” says Alyssa Jarrett, senior brand and content marketing manager for Iterable.
Aside from getting access to email client previews, Iterable’s partnership with Email on Acid provides a true white label solution; there’s no Email on Acid branding within the Iterable platform, which creates a consistent user experience.
“Having this integration is extremely important,” says Dave Schwartz, head of business development and partnerships at Iterable. “Without it, we may not have won some of the deals we’ve made.”
Learn more about how a true white label email preview integration has improved Iterable’s growth marketing platform.
Author: Melanie Graham
Born and raised in New England, Melanie has a background as a writer, editor and journalist. After roaming the U.S. as an expert vagabond, she’s landed in Denver as Email on Acid’s content manager. She’s a music nerd at heart who loves spending time at the piano.