Experiment with email and push your creative boundaries

Push Creative Boundaries with Unlimited Live Email Tests

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There are times when it’s best to play a situation safe: double checking you have your ID before you leave for the airport, driving on the correct side of the road, testing every email before you hit send, the basics. And then there are times when an email marketer should take risks, like trying out a new interactive element in your email, or coding a background image. Having unlimited email tests allows email marketers to push creative boundaries and test unique email design until it’s perfect.

Test Unique Email Design

The very nature of marketing is to test new ways to reach and connect with audiences. Every email serves as a little window into what motivates them to open or engage with one. You just need to have the right tools in place to digest and optimize future emails.

Incorporating eye-catching, “how did they do that” visual tricks into your subscriber’s experience stands a pretty good chance of motivating them to either stick around in the email a little longer or take action. As such, your ROI could very well see a bump in engagement and/or conversion.

Here’s an example from Typeform, who turned their logo into a gif to attract more eyes:

Typeform animated logo

Testing unique email design only gets challenging when you face email testing limits.

Unlimited Email Testing Safety Net

No one wants to have their email creativity stifled by an email testing cap. Budgeting how many tests you can run per email each month can add another layer of stress than no marketer particularly needs.

Email on Acid offers unlimited email tests with every subscription plan across 90+ clients and devices. This gives every user a chance to step out of their comfort zone and try something that may or may not work. Email on Acid gives marketers the freedom to push the creative envelope because there’s no such thing as “running out of email tests.”

When you’re experimenting with your design and playing with email coding tricks, you’ll want to test often as you make each tweak to see how it renders. Using the tests to fine tune issues will ensure your new HTML plays nicely with any client or device it displays on.

Incorporating an unfamiliar HTML component to an email and deploying it before running a final test is supremely risky. You don’t have to preview the email on each and every of the 90+ clients and devices if your subscribers aren’t on all of them. That part, you can customize. But we do strongly recommend you take one final peek at what your subscribers will see before every send.

Gif of email collaboration

Worst Case Scenario

If your content has little or no impact on email results, you now have that insight for future emails. Testing a new creative element won’t make or break your brand, even if it gets no response. Knowing what content to avoid in the future is just as valuable as knowing what to always include.

Start Taking Risks with Your Emails

Experimenting with new email HTML and design tricks has its risks to say the least. It can be a game of trial and error to finesse the exact placement of new code in email HTML. This is where unlimited email testing really comes in handy. (That, and maybe keeping these HTML and CSS beginner’s guides nearby.)

There’s a lot of great content available around different code elements that can enhance your emails and increase engagement. For instance, email marketers can target specific elements with media queries, include a tap-to-reveal capability, code better emails for Outlook and so much more.

Email marketers deserve the creative freedom to run as many email tests as it takes to get it right. With that, the brand’s reputation stays protected.

What have you been experimenting with? Show us your emails that you’ve tested or tell us about them in the comments.

Don’t guess, test

Email clients are constantly changing, which is why it’s important to test your email every time; what worked yesterday might not work today. Email on Acid offers unlimited email testing on more than 90 clients and devices, so you can make sure your email looks good before it hits the inbox. Want to see for yourself? Take advantage of our free, seven-day trial.

Test Today

Author: Melissa Berdine

Venturing from her DC and NYC roots, Melissa made the trek to Denver. With just her dog and a background of copywriting and editing, she joined Email on Acid as content manager. Melissa is known to friends as an avid cook and music festival enthusiast.

Author: Melissa Berdine

Venturing from her DC and NYC roots, Melissa made the trek to Denver. With just her dog and a background of copywriting and editing, she joined Email on Acid as content manager. Melissa is known to friends as an avid cook and music festival enthusiast.

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