Open rate optimization

Open Rate Optimization: Always Be Testing!


Get the Whole Series in One Click…

We have wrapped up our series on optimizing your opens and compiled our findings into one, downloadable marketing guide!

Click the ‘Download Your Guide’ button below to gain access to the full series on Open Rate Optimization!

Opens are the ‘Top Funnel’ of Email Metrics – Part 6

We call it the ‘top funnel’ because open rates have a domino effect on the rest of your email metrics. If no one opens your email, all your other metrics (like CTR) will suffer.

We broke up this topic into a marketing guide with tips to optimize your open rates! Be sure and download the guide below so you don’t miss any of the installments in this series.

Author: Alex Ilhan

Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.

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