Open Rate Optimization: Always Be Testing!
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We have wrapped up our series on optimizing your opens and compiled our findings into one, downloadable marketing guide!
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Opens are the ‘Top Funnel’ of Email Metrics – Part 6
We call it the ‘top funnel’ because open rates have a domino effect on the rest of your email metrics. If no one opens your email, all your other metrics (like CTR) will suffer.
We broke up this topic into a marketing guide with tips to optimize your open rates! Be sure and download the guide below so you don’t miss any of the installments in this series.