Omail – Exclusive Offerings from Overstock.com
O.co is well known for its wide variety of inventory, bargain pricing, and ultra candid customer reviews. This e-store has everything you could ever want or need without the clutter and this fresh, clean, and organized layout is no exception.
I like the fact that they refer to their email communication as “Omail” – as if to brand their ultra exclusive offers as something you simply don’t want to miss. In fact, this particular design includes an incentive offer that is set to expire “tonight” rendering it time sensitive ~ a fitting choice for email considering that open rates tend to peak on the day of delivery.
Overstock.com has become a leader in online sales and it’s no surprise considering their extra attention to beautiful photography, clean, navigation, and brand consistency. Kudos to Overstock for developing such a fine piece o’ work!
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.