Fly High with this Easy-Breezy Email by JetBlue!
One look at this captivating jetBlue email and you begin to hatch wondrous plans and ideas of beaches and the ocean breeze. Perhaps it is the subtle illustration of a palm tree island, or it’s the wave pattern on the dollar sign. The first thing I saw was the “Easy-Breezy” headline above the fold which guided me down from one promo to the next. Talk about perfect placement!
Complementary colors with overlapping transparency, remains consistent from top to bottom which pulls each section together. From their simple navigation at the top, easy to read promos and links to social media at the bottom, jetBlue makes it tempting to plan your next getaway before their offer expires.
This layout has been used as a template for jetBlue’s recent communication wherein they’ve switched up their creative with an assortment of headliners and incentive offers. Nice work JetBlue, you definitely put your customers above all!
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.