Favorite Email Roundup May 2018

Email Marketing Inspiration: May 2018


May 2018 was a busy month for email marketers; we had a holiday weekend, the start of a summer email season and of course, the GDPR rollout. Here at Email on Acid, we also unveiled out our new website design (in case you hadn’t noticed).

With the busy month behind us and a hectic summer ahead, some of us are feeling a little…fried. Keeping that in mind, we’ve decided to gather a few of our favorite emails from May to help provide a little inspiration for your upcoming campaigns. And no, they’re not all GDPR-related emails.

Let us know what you think of these emails or share your favorites! Leave a comment below or hit us up on Facebook and Twitter. We’d love to hear from you.

Price Drop Party (Ink Cards)

At the start, this email from Ink Cards looks like a straightforward product update (the subject line reads “Important Pricing Update”). However, when subscribers open the email, they find a fun .GIF and clever copy. There’s just something about “Ain’t no party like price drop party” that makes us smile.

Altogether, this email combines a fun brand voice with a simple and engaging design.

Ink Cards Price Drop Email

Check out the animated Ink Cards email in action.

A Privacy Policy for the People (Virgin Trains)

Our inboxes were positively overloaded this month with emails about privacy policy updates and GDPR compliance. This email from Virgin Trains stood out in the crowd.

Virgin Trains advertises their new, simplified “privacy policy for the people” in a short-and-sweet email message that has a direct and clever headline: “Goodbye, gobbledygook. Hello, jargon-free.” Plus, the idea of a simplified privacy policy sounds great to us.

Virgin Trains Privacy Policy Email

Check out the animated Virgin Trains email in action.

Onboarding with Style (Dialpad/UberConference)

An Email on Acid team member recently signed up for an UberConference account and one of the onboarding emails caught our eye.

First, the subject line gave us some pause and a bit of a chuckle (“Ready to Rick and Roll?”). Inside the email, UberConference included a great list of informative articles from their help center, all aimed at answering common questions and getting the user into the conference tool.

UberConference onboarding email

Check out the animated UberConference email in action.

Oh, and we also appreciated their GDPR email, as well. It did a nice job highlighting the Dialpad and UberConference privacy policy and terms of service updates.

Dialpad UberConference Terms of Service email

Simplicity FTW (Insperity)

Insperity makes good use of simple, plain text-style emails in their subscriber nurturing campaigns (note how this isn’t technically a plain text email, but a simplified HTML email). This style, plus the personalization and signature from a real person, helps the email not come across as too “salesy.”

We also like all the helpful links in this email, including the link to the requested resource. In addition, Insperity does a nice job highlighting their other resources while also soliciting feedback; we like how up-front they are about the length of the survey and how they angle it in a way that makes the subscriber want to respond.

Insperity lead nurture plain text email

International Interactivity (Duolingo)

Duolingo sent an upgrade announcement last month that included some interesting interactive elements. Overall, the email was visually engaging, and the content did a good job highlighting the product value in a few short sentences.

At the bottom of the email, Duolingo included a list of the languages they offer on their platform, and each language had a button (they do this in a few of their emails). We love this because subscribers can easily click the language they want to learn, and within a second, they’re whisked off to a well-designed landing page prompting them to sign up.

Duolingo upgrade email

Even Great Emails Need to Be Tested

It’s true: Even well-designed emails like these can break from time to time. That’s why email testing is an important part of sending a successful email. Email on Acid can test your email code in seconds, allowing you to preview your design across 70+ email clients and devices. Try us free for seven days and check your email today.

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Author: Melanie Graham

Born and raised in New England, Melanie has a background as a writer, editor and journalist. After roaming the U.S. as an expert vagabond, she’s landed in Denver as Email on Acid’s content manager. She’s a music nerd at heart who loves spending time at the piano.

2 thoughts on “Email Marketing Inspiration: May 2018”

    1. Hi Justin –
      We chose the emails based on what hit our team’s inbox in May. If the message caught our attention or was a great example of email marketing, we added it to the list.
      Thanks for reading!

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