Email Marketing Inspiration: June 2018
What did your June 2018 inbox look like? Ours was filled with email marketing campaigns about Father’s Day, summertime specials, and of course, World Cup madness. We’ve gathered some of our favorite emails from last month and compiled them here for a bit of email marketing inspiration.
Eye-Catching World Cup Updates (BBC)
When we think of the BBC here in the States, neon colors and .GIFs aren’t exactly the first descriptors that come to mind.
Well, throw all your stereotypes out the window and check out this eye-catching World Cup update from the BBC. The email includes the latest updates on matches, schedules, where to watch, and must-see videos.
A Special Offer for Loyal Blog Readers (AWeber)
Pop quiz: How do you keep your loyal blog readers loyal? The answer is almost always “free stuff.”
We thought this email from AWeber was a great example of email marketing; it harnesses the power of an engaged subscriber segment. The message thanks the user for being one of the most active blog readers and as a reward, offers up a 60-day free trial of the AWeber platform. Plus, the email comes from one of AWeber’s content marketing specialists, a personal touch that may push a reader to check out the platform.
One other feature we like about this email is that it also includes a short survey at the bottom asking why the subscriber isn’t interested in a free trial. The survey is quick and easy to use, and it helps inform AWeber’s email marketing strategy.
“All Souls Welcome” Pride Month Campaign (Soulcycle)
SoulCycle filled inboxes last month with emails celebrating Pride Month, and one of the first emails in the #AllSoulsWelcome campaign was one of our favorites.
The email combines bright, inviting colors with a sleek and clean design. SoulCycle did a great job balancing the Pride Month messaging with calls to action that encouraged subscribers to invite friends, book classes, and check out local events.
Father’s Day Offers that Are Better than Talking Fish (Lulu)
Lulu is one of the masters of putting emojis in the subject lines, which we love. Aside from that, their simple yet colorful emails always strike our design fancy.
We especially enjoyed their Father’s Day email last month. The message used a bit of humor to encourage subscribers to “step it up” with their Father’s Day gifts, asking whether their dads would prefer a book on fatherhood or a talking fish toy.
Well, everyone’s dad already has a wall-mounted talking fish, right?
Even Great Emails Need to Be Tested
It’s true: Even well-designed emails like these can break from time to time. That’s why email testing is an important part of sending a successful email. Email on Acid can test your email code in seconds, allowing you to preview your design across 70+ email clients and devices. Try us free for seven days and check your email today.
Author: Melanie Graham
Born and raised in New England, Melanie has a background as a writer, editor and journalist. After roaming the U.S. as an expert vagabond, she’s landed in Denver as Email on Acid’s content manager. She’s a music nerd at heart who loves spending time at the piano.