Email Marketing Inspiration from Casper, Grammarly, Evernote and More
Okay, we’ll admit it, we kind of forgot about this month’s round-up of email design inspiration.
Truthfully, we’ve been busy with some exciting new developments at Email on Acid, and it slipped our mind. Then, the first week of the month rolled by faster than you could say, “product launch email.”
Stop making excuses. Time to get to it.
In the last month, we’ve seen some engaging product launches, a couple of great New Year’s emails and the start of Valentine’s Day fever. Let’s take a look.
A Glow-ing Product Launch Email (Casper)
Casper, a sleep company that specializes in mattresses, unveiled last month a new lighting product: Glow. Sure, the lights themselves are nifty, but the email announcing the product launch was neat, too.
While Casper may be tempted to load up this email with selling points about the new product, they keep it relatively simple. Instead of piling on copy, they link to a video that explains the new product. We also enjoyed the balanced design of the values listed mid-way down the email.
Setting New Goals in 2019 (Evernote)
Almost everyone starts the New Year with goals and aspirations in mind. We swore we would be more on top of our monthly email round-ups and, well, here we are.
Evernote sent a New Year’s email that did a great job highlighting their values in a way that was easy to digest. They used tight copy, ample white space and icons to help emphasize their product. For anyone who was ready to start 2019 more organized and focused, this email may have hit the sweet spot.
Product Launch Infographic (Native)
We’re big fans of infographics and Native included an interesting one in an email announcing their new formula. Honestly, we think Native could have tightened up the design, but it was still an interesting approach to showing off some stats about the new product. Plus, it kept us engaged.
One question, though: How does one get a job as an “armpit sniffer”?
Here’s the infographic on it’s own:
Weekly Stats (Grammarly)
Our Content Manager is a big fan of her weekly emails from Grammarly. The reports are interesting and well-designed, and they always include some helpful info about those annoying grammar mistakes she keeps making.
The clean design of these emails makes it easy to take in information quickly, but we often find ourselves scrolling to see what other, interesting content Grammarly has to offer. It’s a good balance of personalization, content marketing and highlighting product value.
Seeing Red Again (CAMP Collection)
Sound the alarms! The onslaught of Valentine’s Day email has started.
While we’re already starting to tire of the heart-eyed and kissy-faced emojis, this email from CAMP Collection stood out with its fun design. They didn’t overload the message with too many products, and the simple GIF at the top gives the design some pop. We also like that they use some different copy in each call-to-action button.
Show Us Your Favorites
Author: Melanie Graham
Born and raised in New England, Melanie has a background as a writer, editor and journalist. After roaming the U.S. as an expert vagabond, she’s landed in Denver as Email on Acid’s content manager. She’s a music nerd at heart who loves spending time at the piano.