DirectTV Puts a Colorful Twist on Image Blocking
It’s a well known fact that a majority of email clients block images by default. With that in mind, I’m always on the lookout for creative ways for handling that challenge. As a subscriber to their cable service, DirectTV sends me periodic emails introducing new movies that are available for download. Recently I’ve spotted a noteworthy trend in the way they handle image blocking.
As you can see, the blocked images above were placed in different table cells, each with its own designated bgcolor. From the cluster of emails that I have received from DirectTV in the past 2 months, it seems as though they have established a standard for the colors they use because they are fairly consistent from one email to the next. They’ve also used “alt” and “title” attributes for every image allowing recipients to get a gist for what the email is all about.
Here it is after images are downloaded…
I chose this particular example because I love that their headliner image overlaps the left and right vertical plane. It makes their design more dynamic and engaging – as if the movie poster is jumping out at you. As you can see from their table layout above, this isn’t the easiest task and requires extra effort by the developer but it was well worth it in the end.
Very creative DirectTV, your product and your email communication is definitely on the cutting edge!