Serve up Dynamic Ads in Email with Our Free Responsive Template
Fresh, interactive and targeted ads have been prevalent (and extremely successful) online for quite some time. Tracking your prospects’ internet behavior, such as the websites they’ve visited, allows you to display relevant ads to them. That, however, has not been the case for advertisements in email.
Delivering revenue for publishers and serving up impressions for advertisers through email has not been as ubiquitous. However, LiveIntent, a New York City-based startup, is leading the field for real-time ads in email.
If you already have an account with us or are a community member, you already have access to this template in our resources section! Simply log in and navigate to the resource center in the left navigation bar. If at any point you have issues with the download, contact our support team!
LiveIntent offers a smarter way to market and advertise in email. Your new “Dynamic Times” template, when paired with LiveIntent’s platform delivers marketing and advertising in your email dynamically, based on data like location or time of day when the email is opened. Plus, you can manage your ad inventory in your email just like display advertising.
Now you have the option to run in-house ads for your own marketing purposes, or third-party ads to increase your revenue.
Your new template’s features include:
- Three different ad slots in vertical, horizontal and 300×250 styles.
- The tall/wide ads collapse down to 300×250 mobile-friendly ads on smaller screens.
- Content areas collapse down to a one- or two-column design on mobile as well, making for an improved reading experience.
- Image based header text with an Outlook-friendly background image.
- Bulletproof buttons for consistent height/width across all clients.
- Preheader and “view in browser” space built in.
Advertise to people, not pixels leveraging real-time ads with LiveIntent.
Wait, don’t forget this mission-critical step!
Once you’ve customized this template to your liking, don’t forget to test your email before you hit send. A simple tweak in your HTML could cause display issues and 80% of people simply delete an email if it doesn’t look good on their phone.
Protect your revenue and your bottom line by testing your email in the most popular inboxes, free for 7 days!
Author: Alex Ilhan
Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.