Anthropologie’s Homespun Approach to Summer Sales


Sometimes it’s important to mix it up a bit! Anthropologie, a hip woman’s clothing and accessories retailer, takes a step outside the box with this spunky, scrapbook style email geared to rev up some excitement about their summertime close-out sale.

Anthropologie email

Just when you think you’ve seen every possible artistic style, someone breaks out of the mold! I love the fact that the blue and brown paper looks soft, worn, and comfortable. It’s a perfect complement to the vintage clothing line that Anthropologie has so gracefully brought back in style!

Author: Alex Ilhan

Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.

1 thought on “Anthropologie’s Homespun Approach to Summer Sales”

  1. So, I love emails like this, but how does it fare on the image to text ratio that we as developers are supposed to adhere to? Does it make it through spam filters, or is there some hidden text styled away to nothing hiding in there?

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