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It’s All “In The Details”

We loved this little email from Anthropologie. They used great imagery to show off one of their products on a model, as well as a close-up of the detailed embroidery.

Of course, this matches well with their byline, “in the details.” Even the text they used has a smudged, inky look to it, and waterstains are visible just below the image. The details combine to give the email an almost tactile sense of realism, hopefully making the recipient eager to acquire more of Anthropologie’s unique offerings. After all, part of what they are selling is this attention to detail: clothes that are well-made and ornate.