Acid Approved: American Eagle Celebrates the New Year in Style


Nothing says New Year’s like some confetti in the air!

This email’s subject line, “Only A Few Hours Left! 25% Off & Free Shipping!,” is no joke. As you can see from “Ends Today 1.1,” the sale was only on during January first, and some people may not have gotten it until noon (if they were sleeping in like I was). That kind of time sensitivity makes it important to have an email that is mobile friendly. By the time a reader can look at it on their computer, it might be too late.

American Eagle sale and discount email

This email is really made by the custom, bright, energetic photograph at its center. It’s full of colors that stand out and compliment the model’s scarf and jewelry. The alternating use of green and white font goes well with the confetti and white background, and ties the whole email together. Mobile users might find those little green buttons hard to touch, but don’t worry AE. It’s just a party foul.

Author: Alex Ilhan

Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.

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