A Tastefully Bold and Beautiful Email Design by Art.com
Claude Monet once said, “Color is my day-long obsession, joy and torment.” Art.com has done a beautiful job complementing Monet’s day-long obsession with this bold, pop-art inspired email design…
This simple, clean, one-column layout makes it easy to start your search for beautiful posters with a main navigation bar along the top. Their bold, oversized photograph of a girl reading a book is a perfect stage to showcase some of their most famous pieces, and for us to understand what Art.com is all about. They’ve also added the play button to indicate that there’s more to come by clicking on the image along with a confident “WE ARE ART” headline. This tasteful, multi-functional use of space makes the intent of their email extremely forthright and clear to its readers.
Aside from a great headline and clean navigation, they’ve selected a beautiful, bold, pop art inspired font that leads you down through the email showcasing each artist and their work. Notice, they’ve stacked their text blocks and artwork in an ambiguous way with an overlap on both horizontal and vertical planes. We all know that isn’t an easy task when developing modern day emails using old school HTML tables.
Kudo’s Art.com, you definitely lived up to your headline on this one!
Have you designed a stylish email (or seen one you like)? We’d love to add it to our gallery!
- Post the URL on Twitter using the hashtag: #emailonacid