A Clean and Simple Re-Engagement Email by L.L.Bean


In our last article, we shared an example of an ultra chic and clever solution for list cleansing from Piperlime.com.

Here’s another email that recently graced my inbox from L.L. Bean. This is a completely different approach for solving the exact same challenge: which is to politely invite their inactive recipients to stay or go.

L.L. Bean email

L.L.Bean is known for their comfortable, classic clothing and high-end outdoor camping equipment. Their corporate brand messaging and imagery portrays what’s most important in life: our loved ones and our health. This email is a breath of fresh air! Their tone is respectful, modest and considerate. It reminds their readers that they have sincere intentions with their ongoing email communication and we’re sure this was very well received.

Great job L.L.Bean! Clean, classic, and straight to the point.


Have you designed a stylish email (or seen one you like)? We’d love to add it to our gallery!

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Author: Alex Ilhan

Hailing all the way from England, Alex brings his email development expertise along with an endless stream of cups of tea and British cynicism. Follow him on Twitter: @omgitsonlyalex.

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