Two ways to ensure that your entire email is rendered by default in the iPhone & iPad

While using the native email clients for the iPhone and iPad, we noticed that in approximately 10-15% of our test emails, the reader only displayed a small segment of the original email. When this happens, it renders the loaded portion of the email with a button at the bottom which reads: "Download remaining XX bytes." Often times the button appears below the fold, especially in landscape view, making it easy to miss.

Most of the time, when the button is touched the remainder of the email is rendered. In other instances, we've seen it load a second portion of the email with no option for downloading the remainder. When the device is flipped from portrait to landscape the entire message shows, when it is flipped back the entire message remains - which leads us to believe that this is an iOS glitch.

Let's start with some examples:

Before (scroll to see button):

After tapping the button:

In this particular example, the only thing that is loaded from the beginning is the header image and the button appears well below the fold. Also, the email doesn't fully download after tapping the button. If you flip the phone to landscape view, it looks ok. If you flip it back, everything still looks ok.

Here it is when flipped:

Another thing to point out is that most of the original email was not loaded from the beginning. Therefore there's no content being displayed just under the subject line in the inbox:

This might cause people to avoid opening the email in the first place. Yikes!

If you'd like to see this in action on the iPad as well, here's the original HTML version.

So what's the fix?

1. Make sure that you have a minimum of 1,019 characters before your closing head tag (</head>) including spaces and carriage returns.
   
   If you don't have any need for more styles nor a style block, try inserting several lines of empty spaces.
   
   Strange right? This fixed the problem in each of the emails we tested. Oddly enough, I think 1,024 characters totals a single KB - so this might actually be caused by some type of iOS buffering issue.
2. If your email is below 10k, you can try removing all carriage returns and double spaces. We've seen instances where the download button no longer showed up if the email was at or below 7k. This option would by my last resort.

Here are some of the notes we took while testing just in case the above suggestions do not work for you:

1. The issue occurs with the exact same emails on the iPhone and iPad which leads us to the conclusion that it's an iOS thing, we tested in iOS4 and iOS5.
2. It's not sender specific - this eliminates issues with sender reputation.
3. It's not column specific.
4. It doesn't seem to have anything to do with nested tables.
5. Some tests that are over 25K render just fine yet others that are less than 10K cause the issue.
6. The amount that is left to download is not consistent in each of the emails that triggered the issue.
7. There's no clear reason why it gets cut off and from where within the email.
8. Doesn't seem to be due to meta tags, DOCTYPE, nor media queries. Note: When tinkering with these variables, you might create/resolve the issue because you are switching up the total number of characters before the closing head tag.
9. It has nothing to do with the internet service (ie: being temporarily interrupted).
10. There doesn't appear to be any caching - if an email is opened, then downloaded, the same issue will happen if the exact same email is sent again.
11. The date/time settings on each of my devices are correct.
12. I have seen people say that it happens when receiving mail on an Exchange account, I am using a POP3 account and I'm still seeing the issue.
13. It doesn't seem to be effected by images, I was able to recreate the issue with all images removed.
14. It is not caused by html entities (&nbsp).
15. I tried replacing all the content with Latin and that still didn't fix it - that rules out content.
16. It's not caused by empty table cells.
17. It's not a special character - I tried cutting/pasting into Notepad and then I resent the email.

In Conclusion

These days, it's hard enough to get your email to render correctly in each email client, yet alone having to worry about your message getting chopped off in two of the most popular mobile devices. If this happens to you and you find a different work-around, please don't hesitate to share your comments below! Or, if you are an iPhone/iPad user and you figure out a way to disable the download button, please share and we can update this blog post for others who are having the same issue.

Cheers and happy testing everyone!