Acid Approved: Hallmark Sells Snowvember
Posted November 30, 2012 by Geoff Phillips
As you can see from its subject line, “Nov. 16-18, SAVE 25% on more than 150 items!,” this email came to my inbox a while ago. I wanted to give it some props before “Snowvember” was entirely over, and it looks like today is my last chance.
I love the simple, monochromatic backgrounds used for this email. The borders and texture suggest torn paper at a time when we’re starting to think about wrapping (and gifts!). Instead of trying to display a whole catalog of products, they let a few representatives really shine, and in a variety of sizes. The snowman on the bottom right looks as if he is creating the little white snowflakes we see in the background with nothing but the power of holiday cheer.
This email’s colors scream “Holidays!” without getting too Christmasy, something that many viewers will appreciate this early in the season. The green used in the header makes their 25% off deal really pop, and it matches with the snowman’s scarf and poles. Hallmark obviously put a lot of work into this email and the extra effort shows that they still "care enough to send the very best."