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Thursday - October 16, 2014
by Mallory Mongeon

What does “knowing your audience” actually mean? As a marketer it boils down to leveraging advanced email analytics and reporting tools to uncover prospects' interests, pain points and motivators in order to create killer messaging.

charity: water did a fantastic job of finding out what incentivizes their audience through in-depth analytics and then used these insights to craft the most compelling CTA! Read on for the findings...

Friday - May 9, 2014
by Mallory Mongeon

We thought we would do you a solid and sift through the blogosphere to find the most informative, actionable and insightful posts out there on email. That's right, a blog about blogs. We're so meta! After finding some duds, we compiled an exhaustive list of the email blogs that really take the cake.

Sit back, get comfy and freshen up that cup of joe as you check out our list of 22 email blogs that are absolutely crushing it.

Friday - May 2, 2014
by Mallory Mongeon

A Tip of Our Hat…

Finding fantastic marketing campaigns inspires us! That is why we are tipping our hat to Charity: Water for creating a beautiful Mother’s Day campaign that gets straight to the heart of the matter.

Check it out here!

Monday - March 17, 2014
by Mallory Mongeon

Email design can be incredibly frustrating. If you have coding questions you just can't seem to figure out, sometimes it's best to ask an expert. That's why we compiled a list of our most tried and trusted email developers, designers and coders from our community.

Check out our group of rock stars that have received our Acid Stamp of Approval and are absolutely killing it with email.

Monday - October 28, 2013
by Mallory Mongeon

For a decent amount of people, they view Halloween as just one day of the year they can don some crazy attire and shove their faces with candy, but for marketers it is way more than that. For marketers, October brings forth a month of creative opportunity to increase brand awareness and revenue.

Tuesday - October 1, 2013
by Mallory Mongeon

Here at Email on Acid we find teamwork to be crucial in our expansive growth in the tech community. Let's be clear though, when we talk about teamwork, we aren't just talking about teamwork between our internal co-workers but rather, teamwork throughout the whole tech community to ensure marketers and businesses alike can harness the power of email marketing on a mass scale.

That is why we decided to recognize companies that are absolutely killing it in their creative industry.


Tuesday - September 10, 2013
by Geoff Phillips

Want to show clients your commitement to quality? Use our certification page!

Tuesday - September 10, 2013
by Geoff Phillips

"Acid Tested" means a perfect email in every client, every time. Hardcore email testing takes hard work and dedication, but the results are priceless.

Show your clients that you're going the extra mile with this Acid Tested icon set.

Saturday - August 10, 2013
by Michelle Klann

Have you been stressing about Gmail's new Promotional Tab?  You're not alone!  Check out Groupon's clean approach to getting their emails into the "Primary Tab."

Friday - March 15, 2013
by Geoff Phillips

It's no matter of luck that American Eagle came out with this colorful promotion just in time for St. Patrick's Day. We loved the clever use of holiday colors: white text that really pops over a green background.

Friday - February 22, 2013
by Geoff Phillips

We loved Anthropologie's use of imagery and detail in this quick email. Check it out and takes notes for your own campaign!

Friday - February 8, 2013
by Geoff Phillips

Old Navy took advantage of the F reading pattern by creating an email layout that makes sure their call to action and pertinent sale information fall within the “F.” Learn how to use this technique today.

Tuesday - December 18, 2012
by Geoff Phillips

We loved this simple holiday email from Disney. It had just enough pictures to remind viewers of exactly who they'd be shopping for, and a powerful incentive offer. All that and a shining star!

Tuesday - December 11, 2012
by Geoff Phillips

Sometimes it's refreshing to see an email that is clear and effective without being crowded. This holiday season my inbox has been flooded with emails that feature twenty different items, with more colors than a Christmas tree. This minimalist design from J.Crew was a breath of fresh air.

Wednesday - December 5, 2012
by Geoff Phillips

Pottery Barn recently sent out this holiday email with a festive red/white color scheme and it really caught our eye. The whole email is built around a gorgeous image of a red and white martini glass with a strongly blurred background and a stand-out incentive offer.

Friday - November 30, 2012
by Geoff Phillips

Hallmark sent us this excellent holiday email for their Snowvember event, and we're adding it to our "nice" list. Clean colors and cute snowflakes make this email shine.

Friday - September 14, 2012
by EOA Test Account

Kenneth Cole’s strategy, copy, and design teams did rather well with this one.  With a subject line of “Get 15% off by helping Haiti”, what subscriber wouldn’t be intrigued to open this email and see how?  

Wednesday - August 29, 2012
by EOA Test Account

Quite well known for their stylish threads, Banana Republic has successfully brought their touch to this email reminder. Their use of urgency, strong call to action, and contrasting details make for a visually appealing, yet effective, creative piece.

Monday - August 27, 2012
by EOA Test Account

This email combines a custom cartoon illustration with photography that ultimately creates a fun reminder of who the true consumer of these goods is. Calling attention to the savings, however, shows they know who they're really communicating with.

Friday - August 24, 2012
by EOA Test Account

I'm not usually one to be drawn into to the intricacies and options that make up the world of bedding, but this email really caught my attention. Many emails make the mistake of trying to squeeze in too much, Pottery Barn on the other hand, seems pretty confident you're going to be drawn in.

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