It's no matter of luck that American Eagle came out with this colorful promotion just in time for St. Patrick's Day. We loved the clever use of holiday colors: white text that really pops over a green background.

We loved Anthropologie's use of imagery and detail in this quick email. Check it out and takes notes for your own campaign!

Old Navy took advantage of the F reading pattern by creating an email layout that makes sure their call to action and pertinent sale information fall within the “F.” Learn how to use this technique today.

We loved this simple holiday email from Disney. It had just enough pictures to remind viewers of exactly who they'd be shopping for, and a powerful incentive offer. All that and a shining star!

Sometimes it's refreshing to see an email that is clear and effective without being crowded. This holiday season my inbox has been flooded with emails that feature twenty different items, with more colors than a Christmas tree. This minimalist design from J.Crew was a breath of fresh air.

Pottery Barn recently sent out this holiday email with a festive red/white color scheme and it really caught our eye. The whole email is built around a gorgeous image of a red and white martini glass with a strongly blurred background and a stand-out incentive offer.

Hallmark sent us this excellent holiday email for their Snowvember event, and we're adding it to our "nice" list. Clean colors and cute snowflakes make this email shine.

Kenneth Cole’s strategy, copy, and design teams did rather well with this one.  With a subject line of “Get 15% off by helping Haiti”, what subscriber wouldn’t be intrigued to open this email and see how?  

Quite well known for their stylish threads, Banana Republic has successfully brought their touch to this email reminder. Their use of urgency, strong call to action, and contrasting details make for a visually appealing, yet effective, creative piece.

This email combines a custom cartoon illustration with photography that ultimately creates a fun reminder of who the true consumer of these goods is. Calling attention to the savings, however, shows they know who they're really communicating with.

I'm not usually one to be drawn into to the intricacies and options that make up the world of bedding, but this email really caught my attention. Many emails make the mistake of trying to squeeze in too much, Pottery Barn on the other hand, seems pretty confident you're going to be drawn in.

Nike has grown from a small Oregon based operation, to one of the most prolific sport equipment brands in the world. Their marketing team probably had something to do with that, and this email is a great example of how.

Ok, so you're in charge of sending email blasts to thousands of people on your list. But how often should you engage your customers? Do you have a road map for each communication? Does it include auto responders? Monthly newsletters? Follow-ups? How targeted is your messaging? In this article, I'd like to give praise to a group of people who are paving the road to change, one email at a time.

O.co is well known for its wide variety of inventory, bargain pricing, and ultra candid customer reviews. This e-store has everything you could ever want or need without the clutter and this fresh, clean, and organized layout is no exception.

One look at this captivating jetBlue email and you begin to hatch wondrous plans and ideas of beaches and the ocean breeze.

Sometimes it's important to mix it up a bit! Anthropologie, a hip woman's clothing and accessories retailer, takes a step outside the box with this spunky, scrapbook style email geared to rev up some excitement about their summertime close-out sale.

This light hearted and whimsical approach redirects their reader's focus from spending money to something far more engaging: creative ideas and solutions for their interior space.

I'm always on the lookout for creative ways for handling image blocking. As a subscriber to their cable service, DirectTV sends me periodic emails introducing new movies that are available for download. Recently I've spotted a noteworthy trend in the way they handle this challenge.

Here's another email that recently graced my inbox from L.L. Bean. This is a completely different approach for solving the exact same challenge: which is to politely invite their inactive recipients to stay or go.

One of the most difficult tasks as an email marketer is keeping your mailing list up to date with an active segment of participating recipients. Lately we've seen some rather clever and unique techniques for doing just that. This Piperlime.com email is no exception!