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Wednesday - September 17, 2014
by Geoff Phillips

On September 9th, Apple announced three new devices they're adding to the lineup: the iPhone 6, iPhone 6+ and Watch.

Join us for some speculation on how this might affect media queries and email marketing.

Wednesday - September 3, 2014
by Mallory Mongeon

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!

Monday - August 4, 2014
by Mallory Mongeon

What would be your very best piece of advice to share about email marketing?

With so many different layers encompassing this complex strategy it's hard to think of just ONE lesson. From the fundamentals of list building to tips on avoiding SPAM traps, which lesson would you choose?

We rounded up the 17 BEST email marketing tips we found on the web and urge you to share your own as well. Check it out here!

Monday - July 28, 2014
by Mallory Mongeon

When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.

Writing copy can seem like a daunting task, but you don't have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!

Friday - July 11, 2014
by Mallory Mongeon

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

Thursday - July 3, 2014
by Mallory Mongeon

Welcome to the third and final installment of our series on Email Engagement Metrics. This time around, we are going to apply what we’ve learned from past marketing efforts and formulate new strategies and innovative campaign tactics to increase engagement in future marketing campaigns.

Wednesday - June 25, 2014
by Mallory Mongeon

With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.

Wednesday - June 18, 2014
by Mallory Mongeon

What an engaged reader really looks like

In the second installment of our series on Email Engagement Metrics, we are going to break apart 8 campaigns we deployed, piece by piece, to uncover what really engages our subscribers in our email campaigns. As we sift through our analytics and campaigns with a fine-tooth comb, we will focus engagement around what happens between and open and a click. To track this seemingly elusive metric, we are harnessing the read, skim and glance rates we’ve generated through our state-of-the-art analytics software.

Friday - May 30, 2014
by Mallory Mongeon

Opens, CTR, conversion rate… we have all been on the merry-go-round of interpreting that data.

While those metrics are essential to uncover our audience’s motivation, we can still look deeper into customer behavior to calculate the engagement and effectiveness of our campaigns. We decided to look beyond our basic analytics and are defining engagement metrics and how to apply these metrics to our email strategy.

Friday - May 16, 2014
by Mallory Mongeon

Yahoo! and AOL raised some eyebrows when they changed their DMARC Validation in a super aggressive way in an attempt to block email spoofing attacks on yahoo.com and aol.com addresses. Their intent was honorable, but this policy change could end up rejecting your email campaigns, even if you’re a legitimate sender!

Monday - April 28, 2014
by Mallory Mongeon

Your business needs to go responsive with your email templates NOW, and not a second later. I know that, and if you’re an email marketer you probably know that as well. The person that may not totally accept responsive design as a necessity, though, is your boss or client.

That's why we took the time to scour the web and find 4 case studies that will make your case for you. So sit back, relax and soak up the empirical evidence below.

Thursday - April 24, 2014
by Geoff Phillips

We can no longer offer Postini SPAM testing, as our Postini services have been migrated to the "Google Apps" filter. Google purchased Postini in 2007, and stopped renewing contracts for Postini in 2012.

Now most companies that used Postini are transitioning to Google Apps or one of the alternative SPAM filters. Learn more about it here.

Wednesday - April 23, 2014
by Mallory Mongeon

If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your "call to action," better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.

Give your CTA the attention it deserves! We've got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.

Monday - April 21, 2014
by Mallory Mongeon

Wait… don’t hit “send” yet!

As an email marketer, one of the worst, most stomach turning moments is realizing you sent an email out to thousands of subscribers with a mistake in it. We’ve all been there. We’ve all felt that panic.

That’s why we pumped out a pre-deployment checklist you can leverage so you can execute every email with precision and accuracy. Don't press "send" without it!

Wednesday - April 16, 2014
by Mallory Mongeon

Google has been making waves recently with their updates to Gmail, most notably the introduction of the Promotions tab that got all us marketers in a tizzy. On March 25th, 2014 Google announced a new update, called Gridview.

Finally... an update that most marketers are actually excited about!

Tuesday - March 25, 2014
by Mallory Mongeon

According to Graphs.net, the search volume for infographics increased by a whopping 800% between 2010 and 2012. Platforms like Pinterest and Instagram have risen in popularity due to the public desire for infographics and other image-based content. That's why we searched high and low on the web and found the best email marketing infographics to share with you. Take a quick break from your day and soak up some visually enticing information.

Wednesday - March 5, 2014
by Mallory Mongeon

If you aren't taking advantage of responsive email design right now, you are flushing money down the drain. We took the time to scour the web and find 10 stellar responsive email templates you can customize and brand to put your best foot forward with your subscribers.

Plus, these templates are hella cheap so you don't have to break the bank kick-starting your next email campaign.

Monday - March 3, 2014
by Mallory Mongeon

We've reached the final blog in our series of Open Rate Optimization. With over 1.9 billion non-SPAM emails being sent every day, your subject lines is what stands between your email being opened or trashed. It is your first (and perhaps only) chance to make an impression and improve your open rates. So how do you nail down killer subject lines? By A/B testing your way to creating captivating openers.

Wednesday - February 26, 2014
by Mallory Mongeon

A common perception is that if you email your list too often, they'll unsubscribe. That is not always the case though. Find out what the sweet spot is for your email marketing sending frequency.

Tuesday - February 25, 2014
by Mallory Mongeon

Calling All Email Experts!

Teamwork within our community is crucial, that is why we are putting together a resource page on our website to list our most trusted and tested email designers.

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