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Thursday - April 23, 2015
by Mallory Mongeon

Spring has sprung. Though you may already be planning to sweep out your garage, now is a good time to give your email list a thorough cleaning, too. But first things first. Before we dig into the nitty-gritty details of cleaning and maintaining your email list, let’s talk about how to build a clean list from the start.

Thursday - April 9, 2015
by Geoff Phillips

You may have already seen the Microsoft announcement, but in case you haven't, we just wanted to let you know that Outlook 2016 has been announced.

The bad news? It's still using the Word rendering engine.

Tuesday - April 7, 2015
by Mallory Mongeon

With emotions playing such a large role in decision making, it would be foolish to ignore psychological factors that might influence opens, clicks and conversions. Understanding these five basic tactics arms you with the ability to create emails with a “wow factor” that gets results.

Read on to learn more about the 5 persuasive psychology tactics you should use in your next email campaign.

Monday - March 16, 2015
by Mallory Mongeon

Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.

Tuesday - March 10, 2015
by Geoff Phillips

Kudos to Justin Khoo at FreshInbox for starting the petition for Yahoo! to change their parser to support media queries.

Though Yahoo! has remedied the media queries issue, it looks like attribute selectors are still not supported. Is another petition in the works? Maybe. But for now, we’ll break down the changes and what they mean for you.

Wednesday - January 28, 2015
by Daniel Puckett

Did you know that people are willing to spend on average $130.97 on Valentine’s Day for their significant other? Heck, 3% of pet owners will even give Valentine’s Day gifts to their pets! That’s why you're missing out on some big bucks if you aren’t crafting killer V-Day email campaigns, even if you aren’t a jewelry store or chocolate shop.

Here are 7 tips on creating an incredible Valentine’s Day email, for ANY company or product.

Thursday - December 18, 2014
by Mallory Mongeon

Creating an astonishing email campaign is only half of the equation when mastering the email conversion process. The other critical piece of the pie that deserves just as much time and attention is crafting a dedicated landing page.

Check out these 7 key characteristics that will make your landing page a conversion-driving machine!

Monday - November 24, 2014
by Mallory Mongeon

All the new changes Google has made in the last year has left email marketers, designers and developers on a roller coaster of emotions, bracing themselves for Google's next update.

Well folks, it’s here, and its name is Inbox.

Wednesday - September 17, 2014
by Geoff Phillips

On September 9th, Apple announced three new devices they're adding to the lineup: the iPhone 6, iPhone 6+ and Watch.

Join us for some speculation on how this might affect media queries and email marketing.

Wednesday - September 3, 2014
by Mallory Mongeon

Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.

Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!

Monday - August 4, 2014
by Mallory Mongeon

What would be your very best piece of advice to share about email marketing?

With so many different layers encompassing this complex strategy it's hard to think of just ONE lesson. From the fundamentals of list building to tips on avoiding SPAM traps, which lesson would you choose?

We rounded up the 17 BEST email marketing tips we found on the web and urge you to share your own as well. Check it out here!

Monday - July 28, 2014
by Mallory Mongeon

When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.

Writing copy can seem like a daunting task, but you don't have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!

Friday - July 11, 2014
by Mallory Mongeon

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

Thursday - July 3, 2014
by Mallory Mongeon

Welcome to the third and final installment of our series on Email Engagement Metrics. This time around, we are going to apply what we’ve learned from past marketing efforts and formulate new strategies and innovative campaign tactics to increase engagement in future marketing campaigns.

Wednesday - June 25, 2014
by Mallory Mongeon

With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.

Wednesday - June 18, 2014
by Mallory Mongeon

What an engaged reader really looks like

In the second installment of our series on Email Engagement Metrics, we are going to break apart 8 campaigns we deployed, piece by piece, to uncover what really engages our subscribers in our email campaigns. As we sift through our analytics and campaigns with a fine-tooth comb, we will focus engagement around what happens between and open and a click. To track this seemingly elusive metric, we are harnessing the read, skim and glance rates we’ve generated through our state-of-the-art analytics software.

Friday - May 30, 2014
by Mallory Mongeon

Opens, CTR, conversion rate… we have all been on the merry-go-round of interpreting that data.

While those metrics are essential to uncover our audience’s motivation, we can still look deeper into customer behavior to calculate the engagement and effectiveness of our campaigns. We decided to look beyond our basic analytics and are defining engagement metrics and how to apply these metrics to our email strategy.

Friday - May 16, 2014
by Mallory Mongeon

Yahoo! and AOL raised some eyebrows when they changed their DMARC Validation in a super aggressive way in an attempt to block email spoofing attacks on yahoo.com and aol.com addresses. Their intent was honorable, but this policy change could end up rejecting your email campaigns, even if you’re a legitimate sender!

Monday - April 28, 2014
by Mallory Mongeon

Your business needs to go responsive with your email templates NOW, and not a second later. I know that, and if you’re an email marketer you probably know that as well. The person that may not totally accept responsive design as a necessity, though, is your boss or client.

That's why we took the time to scour the web and find 4 case studies that will make your case for you. So sit back, relax and soak up the empirical evidence below.

Thursday - April 24, 2014
by Geoff Phillips

We can no longer offer Postini SPAM testing, as our Postini services have been migrated to the "Google Apps" filter. Google purchased Postini in 2007, and stopped renewing contracts for Postini in 2012.

Now most companies that used Postini are transitioning to Google Apps or one of the alternative SPAM filters. Learn more about it here.

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