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Monday - April 14, 2014
by Geoff Phillips

As email marketers, we're all aware of the presence of SPAM traps. Traditionally, these come in two flavors: "honeypots" and "recycled" traps.In the last year, Spamhaus has created a new kind of SPAM trap: so called "typo traps."

Read on to make sure your list doesn't get blocklisted!

Wednesday - April 9, 2014
by Geoff Phillips

Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn't quite true.

Some styles are actually allowed through. Read more to find out which styles made the grade.

Thursday - February 20, 2014
by Geoff Phillips

We've had a lot of questions about how to make a template responsive, and how responsive design works in general.

Today, I'm going to take a template from 99designs (one that we wrote about in our 600+ Free Templates blog) and add responsive behavior to it so you can see how it's done.

Tuesday - January 28, 2014
by Geoff Phillips

A good email template can make or break your marketing, but designing and building a template from scratch can be a very time-intensive process.

Instead of creating a template from the ground up, let us save you hours of precious time with these 10 places to grab your very own email template. Simply download a template and customize it to fit your specific needs.

Oh and did we mention... They’re free!

Wednesday - January 22, 2014
by Mallory Mongeon

The new “it” couple: Marketing and A/B testing

As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience.

Instead, we need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization and that’s where A/B testing comes into play.

Monday - January 20, 2014
by Geoff Phillips

Not only is mobile here to stay, it's on the rise.

If you're not optimizing your email campaigns for mobile, you're missing out on a BIG chunk of change.

Monday - January 13, 2014
by Geoff Phillips

Everyone has their own method and steps they follow when creating a killer email template, but you may be putting the cart before the horse if you are making this simple SPAM testing mistake.

Monday - December 9, 2013
by Geoff Phillips

Yahoo! Mail is a popular web-based email client. Most problems with this client are caused by remnants of Yahoo! Shortcuts. This infuriating feature turned random keywords into advertisement links. We give kudos to Yahoo! for removing it, but it seems to have some lingering aftereffects.

Read on for our top list of need-to-know tips for coding emails for this cranky client.

Monday - December 2, 2013
by Geoff Phillips

We know how difficult it can be coding for this client, but it might not be as old as you think. Though some call it a dinosaur, Lotus Notes 6.5 came out in 2003, with a new version every couple of years after that.

The real problem with Lotus Notes isn't its age; it's the quirky rendering delivered by this client. Don't worry, we've got your back.

Check out our handy list of pain points and make your Lotus Notes coding stress-free.

Monday - November 25, 2013
by Geoff Phillips

Since Microsoft migrated all of their users from the old Hotmail platform, Outlook.com has grown by leaps and bounds. Despite the facelift, Hotmail and Outlook.com are almost identical under the hood. This tricky client is still giving everybody a run for their money.

Check out our list of must-know tips for Outlook.com.

Monday - November 18, 2013
by Geoff Phillips

Designing for Outlook is like chasing the ever elusive White Whale. We spend hours pursuing it, tracking down bugs and glitches, trying to achieve pixel perfection in a distinctly imperfect environment.

Here are 17 tips to improve your outlook on Outlook.

Monday - November 11, 2013
by Geoff Phillips

Are you looking for a head start on fixing all the client quirks that emails encounter in the wild?

Try our boilerplate, and hit the ground running.

Monday - November 4, 2013
by Geoff Phillips

Google Fonts makes integrating new typography a total cake-walk!

But is it safe for email yet?

Monday - October 21, 2013
by Mallory Mongeon

Integrating video in your email marketing efforts is your next step to better marketing results because you can give a voice and a face to your brand. Over 60% of people said that they preferred video over text when viewing the exact same content, so what are you waiting for? Give the people what they want! Check out this list of 11 creative ways to use video in your email marketing campaigns.

Thursday - October 17, 2013
by Geoff Phillips

Video has always been the last kid picked for the marketing team, but with the introduction of HTML5 video support he's grown 4 inches and he's got a wicked jump shot.

Here are 7 reasons you should consider taking video off the bench to see how it performs in your next campaign.

Monday - October 14, 2013
by Geoff Phillips

Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.

Tuesday - October 8, 2013
by Mallory Mongeon

Before you hit the “send” button on your latest, killer campaign be sure you run through this checklist we compiled of the 7 most commonly made email marketing mistakes. Even the best email marketers can make a simple mistake and end up caught in SPAM filters, or even worse… BLACKLISTED (queue dramatic sound effects).

    Monday - September 23, 2013
    by Geoff Phillips

    Gmail introduced the "tabbed inbox" in May of this year, sending shockwaves through the email marketing community.

    Yes, change is scary, but don't panic just yet. Going back to marketing fundamentals will help you adjust to these changes.

    Friday - September 13, 2013
    by Geoff Phillips

    If you discover that you have SPAM traps, your IP address is blocked, and you are quickly looking for the next steps before your company’s quarterly revenue is cut in half, the below information is for you.

    The first order of business is to identify the source of the breach and close it up before you do anything else.

    Wednesday - September 11, 2013
    by Geoff Phillips

    Occasionally, an excited email designer contacts us, saying, "I was testing on my iOS and suddenly my styles are working in Gmail!  It's actually responding to my responsive design!" Or a frustrated designer will email us, saying, "I thought responsive designs worked on the iPhone? My customer says this email isn't working at all."

    These misunderstandings have a common source: confusion about the mail apps for the iPhone.

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