Preview your email in the most popular email clients and mobile devices.    Try it for FREE!
Monday - August 25, 2014
by Mallory Mongeon

One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.

We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the “perfect” weight for your email. Read on to explore our findings.

Monday - July 21, 2014
by Geoff Phillips

Creating an email campaign from scratch can be like navigating a maze.

We're going to cover the basic steps of bringing an email campaign to fruition in this blog.

Wednesday - June 11, 2014
by Geoff Phillips

The Gmail app for iOS has a nasty habit of "clipping" emails, or cutting their contents short, and adding a button that says "Download entire message." This could potentially hide an email's main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking "Download entire message" the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I'll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.

Friday - April 25, 2014
by Geoff Phillips

Paragraphs may seem like one of the simplest HTML tags, but you'd be surprised how much trouble some clients can give you trouble with them. The main culprits here are Outlook.com and Yahoo! Mail.

Find out how to control paragraphs in these unruly email clients, in this blog.

Monday - April 14, 2014
by Geoff Phillips

As email marketers, we're all aware of the presence of SPAM traps. Traditionally, these come in two flavors: "honeypots" and "recycled" traps.In the last year, Spamhaus has created a new kind of SPAM trap: so called "typo traps."

Read on to make sure your list doesn't get blocklisted!

Wednesday - April 9, 2014
by Geoff Phillips

Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn't quite true.

Some styles are actually allowed through. Read more to find out which styles made the grade.

Thursday - February 20, 2014
by Geoff Phillips

We've had a lot of questions about how to make a template responsive, and how responsive design works in general.

Today, I'm going to take a template from 99designs (one that we wrote about in our 600+ Free Templates blog) and add responsive behavior to it so you can see how it's done.

Tuesday - January 28, 2014
by Geoff Phillips

A good email template can make or break your marketing, but designing and building a template from scratch can be a very time-intensive process.

Instead of creating a template from the ground up, let us save you hours of precious time with these 10 places to grab your very own email template. Simply download a template and customize it to fit your specific needs.

Oh and did we mention... They’re free!

Wednesday - January 22, 2014
by Mallory Mongeon

The new “it” couple: Marketing and A/B testing

As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience.

Instead, we need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization and that’s where A/B testing comes into play.

Monday - January 20, 2014
by Geoff Phillips

Not only is mobile here to stay, it's on the rise.

If you're not optimizing your email campaigns for mobile, you're missing out on a BIG chunk of change.

Monday - January 13, 2014
by Geoff Phillips

Everyone has their own method and steps they follow when creating a killer email template, but you may be putting the cart before the horse if you are making this simple SPAM testing mistake.

Monday - December 9, 2013
by Geoff Phillips

Yahoo! Mail is a popular web-based email client. Most problems with this client are caused by remnants of Yahoo! Shortcuts. This infuriating feature turned random keywords into advertisement links. We give kudos to Yahoo! for removing it, but it seems to have some lingering aftereffects.

Read on for our top list of need-to-know tips for coding emails for this cranky client.

Monday - December 2, 2013
by Geoff Phillips

We know how difficult it can be coding for this client, but it might not be as old as you think. Though some call it a dinosaur, Lotus Notes 6.5 came out in 2003, with a new version every couple of years after that.

The real problem with Lotus Notes isn't its age; it's the quirky rendering delivered by this client. Don't worry, we've got your back.

Check out our handy list of pain points and make your Lotus Notes coding stress-free.

Monday - November 25, 2013
by Geoff Phillips

Since Microsoft migrated all of their users from the old Hotmail platform, Outlook.com has grown by leaps and bounds. Despite the facelift, Hotmail and Outlook.com are almost identical under the hood. This tricky client is still giving everybody a run for their money.

Check out our list of must-know tips for Outlook.com.

Monday - November 18, 2013
by Geoff Phillips

Designing for Outlook is like chasing the ever elusive White Whale. We spend hours pursuing it, tracking down bugs and glitches, trying to achieve pixel perfection in a distinctly imperfect environment.

Here are 17 tips to improve your outlook on Outlook.

Monday - November 11, 2013
by Geoff Phillips

Are you looking for a head start on fixing all the client quirks that emails encounter in the wild?

Try our boilerplate, and hit the ground running.

Monday - November 4, 2013
by Geoff Phillips

Google Fonts makes integrating new typography a total cake-walk!

But is it safe for email yet?

Monday - October 21, 2013
by Mallory Mongeon

Integrating video in your email marketing efforts is your next step to better marketing results because you can give a voice and a face to your brand. Over 60% of people said that they preferred video over text when viewing the exact same content, so what are you waiting for? Give the people what they want! Check out this list of 11 creative ways to use video in your email marketing campaigns.

Thursday - October 17, 2013
by Geoff Phillips

Video has always been the last kid picked for the marketing team, but with the introduction of HTML5 video support he's grown 4 inches and he's got a wicked jump shot.

Here are 7 reasons you should consider taking video off the bench to see how it performs in your next campaign.

Monday - October 14, 2013
by Geoff Phillips

Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.

x
Sign up for our Newsletter

And get updates on the latest email tips, tricks and hacks!