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Monday - March 2, 2015
by Geoff Phillips

When testing emails, forwarding can be the bane of a designer’s existence.

Perhaps the email you so carefully coded is being forwarded around the office for “quality assurance.” Now you’re hearing about all of the broken buttons and unstyled links.

Monday - January 26, 2015
by Geoff Phillips

"Are you kidding me? Android must support responsive design. Right? Right??"

It turns out that the answer to this question is actually pretty complicated. Read on to find the answer.

Monday - January 19, 2015
by Mallory Mongeon

You got someone to opt-in to your list, hooray! But wait… don’t celebrate just yet. If you are going to successfully convert this new subscriber from your emails, you can’t just blast ‘em with general, impersonalized content. So how can you send out emails that speak to an individual and not a crowd? It’s all about list segmentation, people!

Read on for 8 list segmentation tips to boost your bottom line AND check out our infographic on this topic here!

 

Monday - January 12, 2015
by Geoff Phillips

A number of bulletproof button designs have been in use for quite a while now. However, these "bulletproof" buttons actually have a few chinks in their armor: mostly Office 365 and Lotus Notes.

It's 2015, and it's time for a new bulletproof button!

Monday - December 22, 2014
by Geoff Phillips

When it comes to email campaigns, we hate surprises.

That's why we were worried when we got a tweet with a messed up version of our holiday newsletter and the hashtag #EPICFAIL. Oh no!

Wednesday - December 3, 2014
by Geoff Phillips

Does Outlook sometimes make your email look like it was put through a garbage compacter and then fed through a taffy machine? Fonts are huge, tables look tiny and images are all out of whack?

The culprit here is DPI scaling. Read on to find out how DPI scaling causes these problems, and how to fix them.

Tuesday - November 11, 2014
by Mallory Mongeon

Many marketers do ad-hoc email testing on just a couple clients or devices. Maybe they pop off a quick test to their Outlook.com account and their iPhone, and call it good. They blithely hit send, oblivious to the fact that their email had Unwanted Gaps in Outlook or that Gmail is clipping their email.

That’s why testing email campaigns in a variety of clients and devices before sending is crucial to the success of the email campaigns. Read on to find out how you can test exhaustively, in 5 minutes or less!

Tuesday - November 4, 2014
by Geoff Phillips

Standing out from the crowd is a constant challenge in email marketing. Templates all begin to look the same, and your subscribers have seen a thousand CTAs by now.

Today we have a new technique that could really "shake up" your email strategy!

Monday - October 6, 2014
by Mallory Mongeon

A best practice floating around the emailsphere is that marketers should have a 60/40 text to image ratio in their email file. So why should we email marketers and designers give a hoot about finding the perfect balance with our text and images? Because it’s all about the deliverability, baby!

Read on to see what we discovered!

Monday - August 25, 2014
by Mallory Mongeon

One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.

We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the “perfect” weight for your email. Read on to explore our findings.

Monday - July 21, 2014
by Geoff Phillips

Creating an email campaign from scratch can be like navigating a maze.

We're going to cover the basic steps of bringing an email campaign to fruition in this blog.

Wednesday - June 11, 2014
by Geoff Phillips

The Gmail app for iOS has a nasty habit of "clipping" emails, or cutting their contents short, and adding a button that says "Download entire message." This could potentially hide an email's main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking "Download entire message" the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I'll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.

Friday - April 25, 2014
by Geoff Phillips

Paragraphs may seem like one of the simplest HTML tags, but you'd be surprised how much trouble some clients can give you trouble with them. The main culprits here are Outlook.com and Yahoo! Mail.

Find out how to control paragraphs in these unruly email clients, in this blog.

Monday - April 14, 2014
by Geoff Phillips

As email marketers, we're all aware of the presence of SPAM traps. Traditionally, these come in two flavors: "honeypots" and "recycled" traps.In the last year, Spamhaus has created a new kind of SPAM trap: so called "typo traps."

Read on to make sure your list doesn't get blocklisted!

Wednesday - April 9, 2014
by Geoff Phillips

Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn't quite true.

Some styles are actually allowed through. Read more to find out which styles made the grade.

Thursday - February 20, 2014
by Geoff Phillips

We've had a lot of questions about how to make a template responsive, and how responsive design works in general.

Today, I'm going to take a template from 99designs (one that we wrote about in our 600+ Free Templates blog) and add responsive behavior to it so you can see how it's done.

Tuesday - January 28, 2014
by Geoff Phillips

A good email template can make or break your marketing, but designing and building a template from scratch can be a very time-intensive process.

Instead of creating a template from the ground up, let us save you hours of precious time with these 10 places to grab your very own email template. Simply download a template and customize it to fit your specific needs.

Oh and did we mention... They’re free!

Wednesday - January 22, 2014
by Mallory Mongeon

The new “it” couple: Marketing and A/B testing

As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience.

Instead, we need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization and that’s where A/B testing comes into play.

Monday - January 20, 2014
by Geoff Phillips

Not only is mobile here to stay, it's on the rise.

If you're not optimizing your email campaigns for mobile, you're missing out on a BIG chunk of change.

Monday - January 13, 2014
by Geoff Phillips

Everyone has their own method and steps they follow when creating a killer email template, but you may be putting the cart before the horse if you are making this simple SPAM testing mistake.

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