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Monday - April 21, 2014
by Mallory Mongeon

Wait… don’t hit “send” yet!

As an email marketer, one of the worst, most stomach turning moments is realizing you sent an email out to thousands of subscribers with a mistake in it. We’ve all been there. We’ve all felt that panic.

That’s why we pumped out a pre-deployment checklist you can leverage so you can execute every email with precision and accuracy. Don't press "send" without it!

Wednesday - April 16, 2014
by Mallory Mongeon

Google has been making waves recently with their updates to Gmail, most notably the introduction of the Promotions tab that got all us marketers in a tizzy. On March 25th, 2014 Google announced a new update, called Gridview.

Finally... an update that most marketers are actually excited about!

Monday - April 14, 2014
by Geoff Phillips

As email marketers, we're all aware of the presence of SPAM traps. Traditionally, these come in two flavors: "honeypots" and "recycled" traps.In the last year, Spamhaus has created a new kind of SPAM trap: so called "typo traps."

Read on to make sure your list doesn't get blocklisted!

Friday - April 11, 2014
by Geoff Phillips

We've added a new notification option to our testing suite.

This means you can start a test without ever logging in, and results will automatically be delivered to your email address!

Wednesday - April 9, 2014
by Geoff Phillips

Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn't quite true.

Some styles are actually allowed through. Read more to find out which styles made the grade.

Monday - April 7, 2014
by Mallory Mongeon

Out with the old…

A few old clients must retire to make room for the new ones.

We'll be adding Internet Explorer 10 to our repertoire of email previews soon!

Tuesday - March 25, 2014
by Mallory Mongeon

According to, the search volume for infographics increased by a whopping 800% between 2010 and 2012. Platforms like Pinterest and Instagram have risen in popularity due to the public desire for infographics and other image-based content. That's why we searched high and low on the web and found the best email marketing infographics to share with you. Take a quick break from your day and soak up some visually enticing information.

Monday - March 17, 2014
by Mallory Mongeon

Email design can be incredibly frustrating. If you have coding questions you just can't seem to figure out, sometimes it's best to ask an expert. That's why we compiled a list of our most tried and trusted email developers, designers and coders from our community.

Check out our group of rock stars that have received our Acid Stamp of Approval and are absolutely killing it with email.

Wednesday - March 5, 2014
by Mallory Mongeon

If you aren't taking advantage of responsive email design right now, you are flushing money down the drain. We took the time to scour the web and find 10 stellar responsive email templates you can customize and brand to put your best foot forward with your subscribers.

Plus, these templates are hella cheap so you don't have to break the bank kick-starting your next email campaign.

Monday - March 3, 2014
by Mallory Mongeon

We've reached the final blog in our series of Open Rate Optimization. With over 1.9 billion non-SPAM emails being sent every day, your subject lines is what stands between your email being opened or trashed. It is your first (and perhaps only) chance to make an impression and improve your open rates. So how do you nail down killer subject lines? By A/B testing your way to creating captivating openers.

Wednesday - February 26, 2014
by Mallory Mongeon

A common perception is that if you email your list too often, they'll unsubscribe. That is not always the case though. Find out what the sweet spot is for your email marketing sending frequency.

Tuesday - February 25, 2014
by Mallory Mongeon

Calling All Email Experts!

Teamwork within our community is crucial, that is why we are putting together a resource page on our website to list our most trusted and tested email designers.

Want to get on the list?

Friday - February 21, 2014
by Mallory Mongeon

If you don’t make it to the inbox, you won’t be getting ANY opens. PERIOD. So before you can worry about your campaign’s open rate, you need to focus on deliverability. It's a lot easier than you’d think for an innocent, legitimate email to be mistaken as SPAM. Grab this list of SPAM tips and tricks to avoid these risky filters.

Thursday - February 20, 2014
by Geoff Phillips

We've had a lot of questions about how to make a template responsive, and how responsive design works in general.

Today, I'm going to take a template from 99designs (one that we wrote about in our 600+ Free Templates blog) and add responsive behavior to it so you can see how it's done.

Monday - February 17, 2014
by Mallory Mongeon

After the effort you put into designing, writing and editing your email campaign, it’s easy to feel trigger happy with the send button. However, you should get your finger off that trigger and consider when the most optimal time to send is. Don't let your message get caught in the endless abyss of your subscriber's inbox with this downloadable marketing guide to optimize your open rates.

Friday - February 14, 2014
by Mallory Mongeon

With over 100 billion emails sent and received per day, how do you stack the odds in your favor that your subscribers open your email? The answer is simple: make your content RELEVANT to them. Find out what makes your subscribers tick. Unfortunately for you, you probably have more than one target customer on your list of subscribers. So how do you speak to all these customers at once by making sure your message is personally relevant to every single one of them? Than answer is... YOU DON'T! That is where list segmentation comes in.

Monday - February 10, 2014
by Mallory Mongeon

The bigger your subscriber list is, the better, right? Wrong! While it is advantageous to have a large list of subscribers, it is important to know quality trumps quantity every day of the week when it comes to your subscriber size. That is why we created an marketing guide with tips to optimize open rates by focusing on how to build a quality list. Enjoy!

Tuesday - February 4, 2014
by Geoff Phillips

We kicked off 2014 right and made some killer enhancements that will make Email on Acid better than ever. We've implemented tweaks across the board by ramping up everything from analytics to data storage.

Read on to see how these new features can take your testing to the next level.

Wednesday - January 29, 2014
by Mallory Mongeon

You never get a second chance to make a first impression.

This couldn’t be truer when talking about email marketing, or more specifically, about subject lines. According to an analysis of 5 million emails from Baydin, an email management service, the average email user gets 147 messages per day and deletes 71 (48%).

What are you doing to stand out from the crowd?

Tuesday - January 28, 2014
by Geoff Phillips

A good email template can make or break your marketing, but designing and building a template from scratch can be a very time-intensive process.

Instead of creating a template from the ground up, let us save you hours of precious time with these 10 places to grab your very own email template. Simply download a template and customize it to fit your specific needs.

Oh and did we mention... They’re free!

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