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Thursday - July 17, 2014
by Mallory Mongeon

Our self-serve email testing platform lets you test your email in a jiffy, giving you an EXACT representation of your email by taking real screen captures.

If you are just getting started with email testing, find out how the auto process method can get you the most ACCURATE testing results!

Friday - July 11, 2014
by Mallory Mongeon

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

Thursday - July 3, 2014
by Mallory Mongeon

Welcome to the third and final installment of our series on Email Engagement Metrics. This time around, we are going to apply what we’ve learned from past marketing efforts and formulate new strategies and innovative campaign tactics to increase engagement in future marketing campaigns.

Wednesday - June 25, 2014
by Mallory Mongeon

With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.

Monday - June 23, 2014
by Mallory Mongeon

We’ve added another web client to our testing platform! Microsoft Office 365 has been on the rise lately and is in fierce competition with Google Apps. Now you can ensure pixel perfection in yet another email client.

Check here for a refresher on how to change your default client list, and get to testing!

Wednesday - June 18, 2014
by Mallory Mongeon

What an engaged reader really looks like

In the second installment of our series on Email Engagement Metrics, we are going to break apart 8 campaigns we deployed, piece by piece, to uncover what really engages our subscribers in our email campaigns. As we sift through our analytics and campaigns with a fine-tooth comb, we will focus engagement around what happens between and open and a click. To track this seemingly elusive metric, we are harnessing the read, skim and glance rates we’ve generated through our state-of-the-art analytics software.

Wednesday - June 11, 2014
by Geoff Phillips

The Gmail app for iOS has a nasty habit of "clipping" emails, or cutting their contents short, and adding a button that says "Download entire message." This could potentially hide an email's main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking "Download entire message" the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I'll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.

Tuesday - June 3, 2014
by Mallory Mongeon

Mac out on more Apple previews!

Behind the scenes, we’re constantly working to improve the Email on Acid experience for our loyal subscribers. We are excited to announce that we’re adding Apple Mail 7 & the iOS Gmail App to our library of email clients!

Friday - May 30, 2014
by Mallory Mongeon

Opens, CTR, conversion rate… we have all been on the merry-go-round of interpreting that data.

While those metrics are essential to uncover our audience’s motivation, we can still look deeper into customer behavior to calculate the engagement and effectiveness of our campaigns. We decided to look beyond our basic analytics and are defining engagement metrics and how to apply these metrics to our email strategy.

Friday - May 16, 2014
by Mallory Mongeon

Yahoo! and AOL raised some eyebrows when they changed their DMARC Validation in a super aggressive way in an attempt to block email spoofing attacks on yahoo.com and aol.com addresses. Their intent was honorable, but this policy change could end up rejecting your email campaigns, even if you’re a legitimate sender!

Friday - May 9, 2014
by Mallory Mongeon

We thought we would do you a solid and sift through the blogosphere to find the most informative, actionable and insightful posts out there on email. That's right, a blog about blogs. We're so meta! After finding some duds, we compiled an exhaustive list of the email blogs that really take the cake.

Sit back, get comfy and freshen up that cup of joe as you check out our list of 22 email blogs that are absolutely crushing it.

Friday - May 2, 2014
by Mallory Mongeon

A Tip of Our Hat…

Finding fantastic marketing campaigns inspires us! That is why we are tipping our hat to Charity: Water for creating a beautiful Mother’s Day campaign that gets straight to the heart of the matter.

Check it out here!

Monday - April 28, 2014
by Mallory Mongeon

Your business needs to go responsive with your email templates NOW, and not a second later. I know that, and if you’re an email marketer you probably know that as well. The person that may not totally accept responsive design as a necessity, though, is your boss or client.

That's why we took the time to scour the web and find 4 case studies that will make your case for you. So sit back, relax and soak up the empirical evidence below.

Friday - April 25, 2014
by Geoff Phillips

Paragraphs may seem like one of the simplest HTML tags, but you'd be surprised how much trouble some clients can give you trouble with them. The main culprits here are Outlook.com and Yahoo! Mail.

Find out how to control paragraphs in these unruly email clients, in this blog.

Thursday - April 24, 2014
by Geoff Phillips

We can no longer offer Postini SPAM testing, as our Postini services have been migrated to the "Google Apps" filter. Google purchased Postini in 2007, and stopped renewing contracts for Postini in 2012.

Now most companies that used Postini are transitioning to Google Apps or one of the alternative SPAM filters. Learn more about it here.

Wednesday - April 23, 2014
by Mallory Mongeon

If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your "call to action," better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.

Give your CTA the attention it deserves! We've got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.

Monday - April 21, 2014
by Mallory Mongeon

Wait… don’t hit “send” yet!

As an email marketer, one of the worst, most stomach turning moments is realizing you sent an email out to thousands of subscribers with a mistake in it. We’ve all been there. We’ve all felt that panic.

That’s why we pumped out a pre-deployment checklist you can leverage so you can execute every email with precision and accuracy. Don't press "send" without it!

Wednesday - April 16, 2014
by Mallory Mongeon

Google has been making waves recently with their updates to Gmail, most notably the introduction of the Promotions tab that got all us marketers in a tizzy. On March 25th, 2014 Google announced a new update, called Gridview.

Finally... an update that most marketers are actually excited about!

Monday - April 14, 2014
by Geoff Phillips

As email marketers, we're all aware of the presence of SPAM traps. Traditionally, these come in two flavors: "honeypots" and "recycled" traps.In the last year, Spamhaus has created a new kind of SPAM trap: so called "typo traps."

Read on to make sure your list doesn't get blocklisted!

Friday - April 11, 2014
by Geoff Phillips

We've added a new notification option to our testing suite.

This means you can start a test without ever logging in, and results will automatically be delivered to your email address!

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