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Thursday - December 6, 2012
by Geoff Phillips

This is the second entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. SpamAssassin is an open source, content-matching SPAM filter released under the Apache License 2.0. It uses a number of different filtering techniques, including DNS-based spam detection, Bayesian filtering, external programs, blacklists and online databases. Luckily for us, it produces a header which we can use to determine how it categorized and scored your email.

Wednesday - December 5, 2012
by Geoff Phillips

Pottery Barn recently sent out this holiday email with a festive red/white color scheme and it really caught our eye. The whole email is built around a gorgeous image of a red and white martini glass with a strongly blurred background and a stand-out incentive offer.

Friday - November 30, 2012
by Geoff Phillips

Hallmark sent us this excellent holiday email for their Snowvember event, and we're adding it to our "nice" list. Clean colors and cute snowflakes make this email shine.

Thursday - November 29, 2012
by Geoff Phillips

I recently saw this email from Lee, and I think that Mozify could be a perfect fit for their next email marketing campaign. It's a great promotional email, with a clear call to action, but that wouldn't be evident to anybody who sees their email with images blocked. I used our Mozify tool to give this email a much needed makeover.

Monday - November 19, 2012
by Geoff Phillips

Postini is a cloud-computing service provided by Google for filtering email spam and malware before it is delivered to a client's mail server. Analyzing Postini headers can give you a lot of information about why an email was flagged as spam or not. I know what you're thinking: that sounds pretty confusing. It's actually not as bad as it might seem. This blog is the first in a series which will take you through it step by step.

Friday - November 16, 2012
by Geoff Phillips

We've expanded our testing options to cover more Apple clients and devices than ever. We added coverage for Apple Mail 5 & 6, as well as IMAP and POP configuration previews.

How do you like them apples?

Sunday - October 14, 2012
by EOA Test Account

We are excited to announce the addition of a new payment method in our purchasing options!  Now you can safely and securely send an invoice to your customer for Acid test credits.

Friday - September 21, 2012
by Michelle Klann

Last Wednesday - September 12, 2012, to be exact, we sent out an email blast with more information about Mozify along with a crafty headline image demonstrating the capabilities of our new tool! Thanks to all of you who watched our introductory videos and shared your interest in using Mozify!

Once again, the number of requests to join our private beta has blown us away and the stats from our email campaign were even more amazing!

 

Friday - September 14, 2012
by EOA Test Account

Kenneth Cole’s strategy, copy, and design teams did rather well with this one.  With a subject line of “Get 15% off by helping Haiti”, what subscriber wouldn’t be intrigued to open this email and see how?  

Wednesday - September 12, 2012
by EOA Test Account

Whether they're being launched into space as a NASA satellite, or used to find the nearest pizza joint, the Android OS has made quite an impact on the mobile device market

Wednesday - August 29, 2012
by EOA Test Account

Quite well known for their stylish threads, Banana Republic has successfully brought their touch to this email reminder. Their use of urgency, strong call to action, and contrasting details make for a visually appealing, yet effective, creative piece.

Monday - August 27, 2012
by EOA Test Account

This email combines a custom cartoon illustration with photography that ultimately creates a fun reminder of who the true consumer of these goods is. Calling attention to the savings, however, shows they know who they're really communicating with.

Friday - August 24, 2012
by EOA Test Account

I'm not usually one to be drawn into to the intricacies and options that make up the world of bedding, but this email really caught my attention. Many emails make the mistake of trying to squeeze in too much, Pottery Barn on the other hand, seems pretty confident you're going to be drawn in.

Wednesday - August 22, 2012
by EOA Test Account

Nike has grown from a small Oregon based operation, to one of the most prolific sport equipment brands in the world. Their marketing team probably had something to do with that, and this email is a great example of how.

Friday - August 17, 2012
by Michelle Klann

We'd like to start by saying, thank you to everyone who has shown your support for Mozify! So far, we've had an outpouring of interest in our private beta release, several of you have tweeted about it and a few have even blogged about it!

Friday - August 17, 2012
by Michelle Klann

As it is today, 85% of the most popular email clients used today block images by default. That means that unless your readers opt to download your images, they might be missing out on your primary call-to-action!

 

Friday - August 17, 2012
by Michelle Klann

Its rendering engine? MS Word.

As we gear up to add Outlook 2013 to our expanding list of supported email client previews, we find ourselves confirming what some have already pointed out. The MS Word rendering engine is unfortunately here to stay for the next several years.

Thursday - August 16, 2012
by Michelle Klann

Ok, so you're in charge of sending email blasts to thousands of people on your list. But how often should you engage your customers? Do you have a road map for each communication? Does it include auto responders? Monthly newsletters? Follow-ups? How targeted is your messaging? In this article, I'd like to give praise to a group of people who are paving the road to change, one email at a time.

Wednesday - August 15, 2012
by Michelle Klann

O.co is well known for its wide variety of inventory, bargain pricing, and ultra candid customer reviews. This e-store has everything you could ever want or need without the clutter and this fresh, clean, and organized layout is no exception.

Tuesday - August 14, 2012
by Michelle Klann

Microsoft has openly admitted that Hotmail isn't so hot, and that webmail, in general needs a major makeover. But now the company is leap-frogging over it's popular Hotmail web service via an all-new webmail client, dubbed: Outlook.com. With a fresh coat of Metro, limited ads and unlimited data storage Outlook.com aims to give Gmail a cool run for its money.

So what does this mean for HTML email developers?

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